YoYo Games Brand Guidelines
Last updated: 08 April 2022
Since GameMaker first launched in 1999, we’ve taken great care of the GameMaker brand that we all know today.
Whether you’re representing our brand in the media or in your own games, we ask that you only do so in accordance with the guidelines outlined below.
When can I use the GameMaker logo?
The logos above are the only GameMaker-related logos that you may use. You may only use them in the following situations:
- You have a valid GameMaker account, are in good standing with GameMaker, have built a game or a game asset using a validly-licensed copy of GameMaker, and you want to use the GameMaker logo(s) to tell the world about it;
- You are one of our suppliers and creating content or products for us and we’ve asked you to include the GameMaker logo(s); or
- You are covering us in the media and want to include the GameMaker logo(s) as part of your reporting.
How should I display the GameMaker logo(s)?
If you fall into one of the categories above, we ask you to observe the following spacing rules when using the GameMaker logo(s):
Where should I display the GameMaker logo(s)?
We’re happy for developers that satisfy the conditions above to use the GameMaker logos in the following ways to promote their games and game assets:
- On a game’s splash screen
- In promotional materials
- In game credits
- On your game store pages
- On game distribution platforms
- On your personal websites
- In game trailers and in social media posts.
Any other reasonable promotional use along these lines is acceptable too.
Is there anything else I should know?
We no longer use the names GameMaker:Studio or GameMaker Studio 2. We no longer make these logos available for use.
More details, including the use of the GameMaker icon and partnership lockups, are available to read in our downloadable Brand Guidelines document.
Please contact us at [email protected] if you have any questions.
General brand usage guidelines
Please check this page regularly to ensure that you are using the most recent versions of the GameMaker logo.
Our logo may not be re-coloured, altered, animated, combined with other logos, or used in a misleading manner.
When used in combination with other logos, we don’t impose restrictions on whose logos comes first, or whose logo is bigger. Please just observe the spacing guidelines detailed above and don’t change our logos in any way.
Our names and logos may not be used on any kind of physical merchandise, in books, films, or TV productions (paid for or free) without our permission.
You may use screenshots of our GameMaker development environment or our company website in print or digital format when reporting or discussing our products and services. We ask that you do not superimpose images, text, or ad copy on the screenshots or otherwise change the look of the screen-captured image.
You must not use the name GameMaker in any way that suggests your product or service is authorised or approved by us without permission. You can only use the name descriptively when referring to us, our products and services, and games and game assets created using our tools.
GameMaker does not authorise the reselling of the GameMaker development software and none of our names or logos are allowed to be used for this purpose.
GameMaker reserves all rights in relation to its name and branding. We can withdraw or amend any of these permissions at any time.
Please contact us at [email protected] to ask any questions about the use of our name or logos, to ask for any permissions not specified above (e.g. use of different colour versions of our logos, use on merchandise, or use of other logos not listed here, such as the GameMaker Publishing logo), or to report any instances of someone using our branding in a manner that contravenes these guidelines.